2 Years Later...
By: Sean Feeney
Man, time flies. 2 years ago this week I launched The Lomas Brand having decided to leave my career in sales entirely and go all in on a dream of creating a clothing brand, where essentially I just made clothes I thought were clean, simple, and that I would wear. I had grown so frustrated with going to stores and thinking "I could do this better. If they just changed this or that the piece would work etc." I didn't however want to make this super fashion forward brand that only appealed to a select few. I also definitely didn't want to start a brand that just followed the latest fad of whatever some celebrity was doing on Instagram. What I wanted to do was make a closet for myself essentially of pieces that were timeless, simple, and made with the highest quality material. Maybe people would like it; maybe they wouldn't. But if it was going to be my closet and knowing how much I love making things, I had to learn every aspect of production. So I personally made each logo for every shirt, learned to physically screen print the logo onto the shirts, learned textiles and specs, then photographed each shirt and every photo for the brand, and finally sold each shirt to all of you every weekend at markets. That was my life for 2 years. And when I write it out like that even now, for a guy with no experience or training, no outside capital or investors, and a previous life in corporate sales...it really does seems impossible. Yet somehow this model over the last two years has brought The Lomas Brand into 10 retail partnerships, over 1,000 online customers and an official United States Patent and Trademark holder. I don't mean to sound boastful remotely bc thats not what this is. My hope is that someone finds inspiration out of this to go after their dreams and to believe in themselves. Its all mental. It may sound crazy but its not impossible. Don't get me wrong though, the road from Point A to Point B hasn't come without its sacrifices. The reality of having to put all your personal goals on hold for the better of the business is real. But that same road is so full of fulfillment money can't buy, an appreciation for every mom and pop small business and an incalculable appreciation for our North County community and all of San Diego for supporting and hoping The Lomas Brand success. Its been so incredible.
But when it really comes down to it, the true reason why The Lomas Brand is here today is because of all the dear friends, old and new, and family. From grade school friends, to old neighbors, to friends of friends of friends. I wish the news did more stories on people like all of you, seems like the world would be a happier place. You all saw a guy who life had thrown a few curveballs at and was trying to get back on his feet by chasing a dream. And for reasons unbeknownst to me, you all decided to make it a mission to help get me closer to that dream. And for that I am forever indebted to each and every one of you. Old friends, new friends and all who'll I'll meet down the road.
And lastly, I chose this picture bc it was taken a few days before the launch on a shoot with good friends Rob Fleming and Stevie T. You can see the "holy sh*t, am I really about to do this" fear in my eyes. But the true story comes on the other side of the camera. Rob and Steve, my brothers' life long best friends, had taken an entire day out of their lives in LA to shoot the line with me for free, just to help make sure I hit the ground running. I feel like thats a microcosm of what the last 2 years have been. My company wouldn't be anywhere without all of you. Yvon Chouinard of Patagonia said, "as a company, if you're trying to implement a culture after inception, stop. Its already too late." Those words couldn't be truer. I'm so proud The Lomas Brand was built on a culture of community, appreciation, humility, self-reliance and determination.
Thank you all from the deepest of the deep.
The best is yet to come...