The Story of The Brand

Posted on October 20, 2015 by Sean Feeney

This is how it all started.

 

My background isn’t in apparel or fashion, it’s actually in corporate sales. For eight years I did this and hated every waking second of it. Every year would go by and I would make more money, but year over year I found myself less fulfilled and less happy. I chose to ignore this inverse relationship because I’d trained myself to think money was everything. But in 2014, life threw me a curveball. My six-year relationship and engagement fell apart, someone very important to me was struggling with addiction and to top it all off, I was unexpectedly laid off from my job, all within 3 months. I remember sitting with one of my best friends on the eve of what would have been my wedding day talking about how I felt like maybe I should give up and move home to be closer to family. He looked at me and said, “Ok, you got dealt a shitty hand, but like my grandfather always said, this too will pass.” Those simple words stuck with me. Right then and there I had a choice to make: take the easy road and feel bad for myself or pull myself up by my bootstraps, bluff through the hard times, put up a fight and play another hand. I hate to lose, so I chose to play another hand—only this time it was going to be on my terms and everything was going to be different.
 
I’ve always had a problem with authority. I hate answering to people and I hate rules, so naturally I had to be my own boss. The next choice was even easier; I was going to do something I did when I was six-teen and since then dreamt of pursuing; start a clothing brand. But I was going to go about it differently than most. I wanted the freedom to take this brand where I saw it going. So instead of looking for investors, I funded the brand with all the money I had saved during my six years in corporate sales. To me, it was better than anything I could have ever bought. This time I was going to put my passion first. The other difference, I was going to do it all.
 
For the next eight months, I dove into learning everything I could about the industry. I educated myself on graphic design, clothing design, trends, what to look for in patterns and textiles, legal aspects of starting a business, license requirements, getting the licenses, I even learned how to build an online store. As luck would have it, a friend of mine happened to move his screen-printing business from Temecula to San Diego. Epic. Not only was I able to pick the styles and create the designs, but I also got to do the screen-printing. It didn’t stop there; I relentlessly practiced photography so that I could be the photographer behind all the photos of the brand. As time went on, The Lomas Brand started to take shape. It was alive. It carried a passion for the beach, ocean and surfing; a love of rad photography; and a simple, yet eye-catching fashion taste. It was about breaking norms, taking risks, being happy and free. Its about not listening to what you should do but rather listening to what you want to do. I’d work a fourteen-hour day and fall asleep excited about waking up to work the next day. I realized that finally at the age of 29, I found what I was supposed to be doing. Or more so, it found me.
 
It’s been two and a half months since The Lomas Brand launched online. The outpouring of support from friends, friends of friends and family has been both humbling and extremely encouraging. The reason why I’m writing this is because I want you to know where this brand came from and what it represents. How appreciative I am of all who have helped and supported so far. When you order something, I want you to know that I hand selected the material, designed it, printed it, put it through the oven, inspected it, packaged it and mailed it. All of that is a huge thank you from me to you for giving me the chance to live out my dream.
 
And if I could leave you with any advice it’s this: speaking from experience, when your chips are low, always play another hand. You never know what you’ll get. I’m glad I did.
 
-Sean
Founder and Owner
The Lomas Brand
 

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